Sustainability Issue

Revision as of 09:26, 12 February 2023

Abstract

In order to find the solution to a problem, first of all it is needed to accept the problem as true and relevant. Although in previous years the problem of ecological impact was not known, not only the damage to the atmosphere, but also the consequences on society, nowadays, the increase of sustainability in companies’ strategy and goals provide a promising future. In this frame of reference, companies have a key role to play due to their great influence in society thanks to their campaigns based on the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it.

Taking into consideration sustainability requirements, it is needed a change in the field of project management from the perspective of time, budget, and quality to social, environmental, and economic ^[1]. The change in the paradigm of project management is one of the essentials aspects for which sustainability plays a relevant role. This change is based on moving from predictability and controllability to an environment based on flexibility, opportunity, and complexity. Considering sustainability, it requires a change of mentality from the part of the project manager, for instance, it is not only necessary to provide the expected results but also to assume the responsibility for the long-term growth of organizations and society ^[2]. In order to find the balance between economic knowledge, social well-being and the rational use of natural resources, sustainable development is necessary and companies are incorporating it into their respective spheres of influence. Sustainability gives to the organization a huge competitive advantage, an improvement in relations with its stakeholders to the organization and contributes to support declining resources.

Porject Management

Sustainability

Integration of Sustainable issues into Project Management

Limitations

Often, companies and organizations face different barriers to implement sustainability in their projects and in their strategy ^[3]. In order to implement it correctly, it is necessary to change a whole series of processes, internal policies and the direct and transparent involvement of all the people in charge of carrying out the project.

Below are some of the mistakes that lead to limitations for the company and that sometimes they do not recognize to overcome:

• There is no clear vision of sustainability • Lack of information • Not institutionalizing sustainability • Reaction of customers and interest groups, if the information disseminated is not correct, or does not contain regulations • Bad leadership can lead to failure for the company • Lack of interest from internal and external stakeholders, including lack of support

References

1. ↑ BANADUC, G., MIREA, N. y DRAGHICI, A., 2022. Points of intersection between sustainability and project management. MATEC Web of Conferences, vol. 373, pp. 78-. ISSN 2261-236X. DOI 10.1051/matecconf/202237300078
2. ↑ UKAGA, O., 2014. Gilbert Silvius, Ron Schipper, Julia Planko, Jasper van den Brink and Adri Kohler: Sustainability in project management: Grower Publishing Limited, Surrey, England, 2012, ISBN 978-1-4094-3169-5. 2014. Dordrecht: Springer Netherlands.
3. ↑ Doppelt, B. (2003). Overcoming the Seven Sustainability Blunders. The System Thinker , 14 (5)