Porter's Five Forces Framework
Abstract
The abstract should not exceed about 250-300 words. It should consist of the summary of your article, as well as a table of contents with bullet points explaining the content of each section. Please already include key references in the abstract.
Contents |
Big idea
Describe the tool, concept or theory and explain its purpose. The section should reflect the current state of the art on the topic
Threat of new entrants
Threat of substitutes
Bargaining power of customers
Bargaining power of suppliers
Competitive rivalry
Application
provide guidance on how to use the tool, concept or theory and when it is applicable
Limitations
critically reflect on the tool/concept/theory. When possible, substantiate your claims with literature
Annotated bibliography
Provide key references (3-10), where a reader can find additional information on the subject. Summarize and outline the relevance of each reference to the topic. (around 100 words per reference). The bibliography is not counted in the suggested 3000 word target length of the article.
