Sustainability Issue

Abstract

In order to find the solution to a problem, first of all it is needed to accept the problem as true and relevant. Although in previous years the problem of ecological impact was not known, not only the damage to the atmosphere, but also the consequences on society, nowadays, the increase of sustainability in companies’ strategy and goals provide a promising future. In this frame of reference, companies have a key role to play due to their great influence in society thanks to their campaigns based on the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it.