Porter's Five Forces Framework
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Abstract
The competitive forces model, better known as Porter’s Five Forces, is a method used in industrial economics (IO) for analysing the competition in the operating environment of a company. Porter’s Five Forces Framework was published in Harvard Business Review by Michael E. Porter of Harvard University in 1979. [1] Porter developed the model in response to the widely used SWOT analysis, which was considered too rigor and ad hoc. Cite error: Closing </ref> missing for <ref> tag [2]
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