Creativity as a Practice in Projects
Contents |
Introduction
Creativity is when something novel and relevant is created. It can be everything from a joke, clay model or food recipe to something more business oriented – new product, process or strategy. Notice that creativity is not only creating something new or unique, but just as important, it should be relevant and appropriate for a given problem or situation [1]. This last notion is what often is referred to as innovation, new ideas that bring value [2]. This article focuses on the topic of creativity used in organizations, and more specifically projects, programs and portfolios. Creativity is what typically fosters the non-standard, imaginative and original solutions to a problem. It is therefore by its nature highly valued by managers and organizations, as it can solve the unsolvable problems and bring competitive advantage.
Creativity in project, program and portfolio management
