Project Dashboards
Contents |
Abstract
Since the advent of the computer, the world has steadily become more and more data driven. Today, data is a business key asset to any organization that takes advantage of its potential. Data has also become increasingly valuable within the field of project, program, and portfolio management, since advancements in software and tools have made project data collection and management significantly more seamless - leading to an ever-increasing amount of project data being collected throughout the course of a project. This vast amount of project data holds a great value potential if properly utilized.
Monitoring and controlling is one of the main pillars of a successfully conducted project (PMBOK, p.23). If the project-work and its progression is not monitored then any deviations from the plan will not be detected, meaning that project control and corrective actions become near impossible to manage. Imaging driving a car without a dashboard; without the critical information at a glance – like speed, fuel level, motor temperature, etc. – it becomes very difficult to operate the vehicle. The scenario is similar in a project management context; without critical project-related information at a glance, it can become difficult for the project manager to drive/control the project optimally. For this reason, it is of great importance that project managers ensure effective project monitoring, and a great way to do this is by adopting project dashboards as a tool [1].
This article will explain what dashboards are, their purpose, and why they can be extremely valuable to a project manager. Furthermore, the article will explain practical and technical application of dashboards in project management. Lastly, the pitfalls and limitations related to the adoption project dashboards will be presented.
Understanding Project Dashboards
What are Dashboards?
It is commonly thought that origin of the dashboard comes from the wooden board that carriage makers attached to the front of horse carriages to prevent mud and rocks from being splashed (or “dashed”) onto drivers and their passengers by the horses that pulled them (https://www.thehogring.com/2012/11/25/where-did-the-term-dashboard-come-from/). Since then, dashboard evolved to become a key feature of e.g. the automobile in the form of a physical instrument panel that display critical information to the driver. This article will not focus on these physical instrument panel dashboards, but instead on digital dashboards that display key information needed to achieve objectives in a business or project-related context. These types of dashboards are commonly referred to as Business Intelligence (BI) Dashboards.
BI dashboards were first properly introduced in the 1980s, as corporations became increasingly data driven and digitalized. While the idea and the vision of the BI dashboard was very sound, the practical application was rarely successful until in the late 1990s, when more effective data warehousing and business intelligence methodologies meant that data had become more reliable and accessible. Since then, the dashboard has become increasingly practical and effective as corporations become increasingly data driven; leading to a surge in its popularity (Stephen Few, Information Dashboard Design, p. 23).
There is a fair degree of diversity in products that can be categorized as ‘dashboards’, and therefore it can be difficult to pin it down to a definitive definition. One definition, that appeared in Intelligent Enterprise magazine, is the following:
- “A dashboard is a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance.” (Stephen Few, "Dashboard Confusion", Intelligent Enterprise, March 20, 2004)
Effective dashboards communicate critical information in a clear and concise way in order to help its users achieve the intended objectives. The following are some of the most salient features of a good dashboard:
- Dashboards are visual displays
- A dashboard wants to communicate information with great efficiency and richness; so that the user can quickly and easily extract the correct and most important meaning from it. This is often achieved by adopting a more graphical emphasis in the display, while using text and numbers as supplementation.
- Dashboards display information needed to achieve specific objectives
- A dashboard should only communicate information that is related to achieving the objectives that it is intended to monitor. Any information that is not critical to achieving the objectives will only draw focus away from the most important information, while also making the dashboard unnecessarily convoluted. Therefore, it is important to be selective with the data that is displayed on a dashboard.
- Dashboards are used to monitor information at a glance
- A significant feature of a dashboard is that it should convey critical information at a glance. Therefore, the information it displays needs to be specific, clear, and concise. A dashboard should only display information that is key in achieving the objectives, which often can be measured quantitatively in the form of KPIs (reference). The information displayed on a dashboard is therefore often a set of KPIs. Since more specific details related to the KPIs cannot be monitored at a glance, they should not be included in a dashboard – it is very important to keep this distinction clear.
Overall, a dashboard gathers key information on the progression of achieving the objectives that it monitors. It often does this by monitoring a set of KPIs, hereby communicating the most important aspects that contribute to the achieving of the objectives. By monitoring these KPIs, a dashboard highlights any worrying trends that are occurring, and thus enables the users to address the related issues immediately.
Why are Dashboards useful?
Dashboards are becoming increasingly useful in most applied contexts since information is becoming more and more digitalized, reliable, and vast. There are a plethora of potential benefits of adopting dashboard depending on the context and application. The following are some of the main general ones (Project Management Metrics, KPIs, and Dashboards, p. 205):
- High-level visibility and understanding
- Dashboards provide great high-level visibility and understanding on the overall performance regarding certain goals. Often, different contributors to the goals will be blindsided by the perspective of their own contribution without realizing the context of all contributors – often leading to misalignment and other issues. Gaining a higher-level understanding of the goal using dashboards can help alleviate this.
- Ability to identify and correct negative trends
- One of the main purposes and benefits of dashboards is to give the user the ability to identify and correct negative trends in the KPIs that are monitored.
- Increased productivity and efficiency
- Having clear KPIs monitor goals and objectives, means that issues regarding productivity and efficiency become easier to identify and address. While dashboards do not increase productivity and efficiency by themselves, they provide great opportunities to do so.
- Stronger collaboration and goal alignment
- When done correctly, dashboards can facilitate stronger collaboration and goal alignment – both internally and across different functions and departments. Having unbiased KPIs that monitor performance regarding certain goals allows every contributor to assess and align their work accordingly.
- Better decision making based on data
- When adopting dashboards, it naturally requires high data integrity and precision. This facilitates the opportunity to have decision making take basis in data analyses, which leads to less biased, well-founded, and more data driven decisions.
Overall, dashboards provide a higher-level understanding of the performance regarding the goals they monitor. This provides great opportunity for identifying and correcting negative trends and increasing productivity and efficiency. Furthermore, dashboards can provide stronger collaboration and goal alignment internally and across different functions and departments. Lastly, dashboards promote a higher data integrity and precision, leading to opportunities to achieve more data driven decisions.
Dashboards in Project Management
Dashboards are useful in any context where one needs a simplified overview of work that requires complex coordination, and this is not only the case within business management – it is also the case within project management. Projects have become increasingly large and complex which has meant that it is often near impossible for at project manager to maintain overview and understanding of all aspects and functions that contribute to the project objectives. Therefore, most project management methodologies, such as PMI and PRINCE2, put great focus on monitoring and controlling processes to help project managers overcome this challenge. Project Dashboards can and have been used as a tool to assist these processes by monitoring performance on any KPI that represents the progress of a certain project- or knowledge area goal. Most of the discussion from this point will take basis in the PMBOK methodology by PMI (reference) since this methodology includes all main aspects of project management while also remaining broadly applicable.
All knowledge areas in PMBOK include monitoring and controlling processes. Therefore, project dashboards can seemingly be useful in all project knowledge areas since all of these areas are complex and therefore generally benefit from a performance overview at a glance. Project dashboards can be used to monitor anything from cost overruns within the project cost management knowledge area to time schedule delays within the project schedule management knowledge area, and so on – seemingly, it is only ones imagination that sets the boundaries. One of the most obvious applications of project dashboards is in the Project Reporting process within the Project Communications Management knowledge area. Here, a properly applied Project Dashboard would streamline the reporting, data collection, and analysis.
While this article mostly focuses on project management, dashboards are also applicable in similar ways within program- and portfolio management. These are no less complex than projects and can therefore benefit greatly from gaining critical insights at a glance regarding KPIs representing the progress and status of the program and portfolio, respectively. Overall, dashboards are a great tool to make use of in project, program, and portfolio management – especially within the monitoring and controlling processes. In a project management landscape that is becoming increasingly complex and metric driven, dashboards will only become more and more useful and popular in the future.
Types of Project Dashboards
Project dashboards can be used in many contexts and levels and therefore it can be difficult to make clear distinctions between then. Nonetheless, it usually makes sense to describe project dashboards on three levels - operational, tactical, and strategic level. (Project Management Metrics, KPIs, and Dashboards, p. 204):
- Operational Project Dashboards
- Operational project dashboards monitor the execution of operational objectives. Often, operational project dashboards will monitor a specific core process within a knowledge area – e.g., schedule control within project time management. For example, one can imagine a construction project where an operational project dashboard is used to monitor task completion. Hereby, the workers and supervisors can assess the status of their work compared to the project plan and potentially report any issues to the project manager. Operational project dashboards are generally used and maintained by the people that manage and execute the practical creation and delivery of the process deliverables. They are usually updated daily or weekly and emphasize monitoring more than analysis and management.
- Tactical Project Dashboards
- Tactical project dashboards monitor the execution of tactical objectives, usually by monitoring core project segments that contain core processes. The definition of a segment can vary depending on the project and context – a segment could for example be an entire knowledge area; e.g., project cost management. Tactical project dashboards are generally used and maintained by the project managers to monitor and analyze the project progress and status on a higher level. An example of a tactical project dashboard is a dashboard that gathers and analyzes all cost related aspects of a project – e.g. resource, material, and travel costs combined. Hereby, the project manager can assess the status of the project cost development compared to the budget and potentially report issues to the executives. Tactical dashboards are usually updated weekly or monthly and often emphasize more on analysis.
- Strategic Project Dashboards
- Strategic project dashboards monitor the execution of strategic objectives. These dashboards will usually encompass the entire project with the objective to align the entire project organization with the strategic objectives. They can be powerful tools to communicate strategy by displaying the project performance on key drivers of performance and project value. Strategic project dashboards are usually used and managed by project executives and can be especially useful within program and portfolio management. Strategic project dashboards are usually updated monthly or quarterly and emphasize on management more than monitoring and analysis.
Three Types of Project Dashboards OPERATIONAL TACTICAL STRATEGIC Purpose Monitor operations Measure progress Execute strategy Users Workers, supervisors Project managers Project executives Scope Project process Project segment Entire project Information Detailed Detailed/summary Summary Updates Daily/weekly Weekly/monthly Monthly/quarterly Emphasis Monitoring Analysis Management
Implementing Project Dashboards
Implementation Process of Project Dashboards
While the idea of dashboards sounds simple enough, it is actually a quite challenging to implementing them successfully. It is key that systematic approach is employed when planning and adopting project dashboards. Initially, there are two main points that need to be addressed: (1) the target audience for the dashboard and (2) the type of dashboard to be used (Project Management Metrics, KPIs, and Dashboards, p. 204). It is very important that these points are addressed properly beforehand since they influence every ensuing implementation step. Having addressed these, the implementation can proceed by following these steps:
- 1. Define metrics and/or KPIs
- The first step is to define the goal of the dashboard and translate it into measurable metrics and/or KPIs. A great way to understand what makes an effective KPI is Eckerson’s Twelve Characteristics. The list is developed for business-oriented KPIs but is generally applicable to project management usage as well (Project Management Metrics, KPIs, and Dashboards, p. 104):
Twelve Characteristics of Effective KPIs 1 Aligned KPIs are aligned with strategy and objectives. 2 Owned KPIs have ownership by individuals or groups who are accountable for its outcome. 3 Predictive KPIs measure drivers of business value and are leading indicators of the performance. 4 Actionable KPIs are populated with timely, actionable data so the users can perform timely intervention to improve performance. 5 Few in number KPIs should put focus on few high-value tasks. 6 Easy to understand KPIs should be straightforward and easy to understand. Simplify! 7 Balanced and linked KPIs should balance and reinforce each other. Avoid counteracting KPIs! 8 Trigger changes KPIs should trigger a chain reaction of positive changes in the organization. 9 Standardized KPIs are standardized and should be easily applicable throughout the organization. 10 Context driven KPIs should monitor performance in a context, using targets and thresholds. 11 Reinforced with incentives It can be useful to attach incentives to the KPIs, e.g. monitary. But do this with caution! 12 Relevant KPIs lose their impact over time. Review and refresh them periodically to ensure relevancy!
- There are several resources that cover this topic extensively. Being one of the core parts of implementeting project dashboards, it is recommended that the project manager revises some of these resources. (make references).
- 2. Streamline data collection, preparation, and quality
- Any dashboard and its KPIs is based on the data they are being fed. Therefore, it is essential to ensure a streamlined data collection and data reliability. This task is highly dependent on the context but in general, one needs to answer the following questions:
- What should be measured? The measured data must facilitate the calculation of the KPIs. It is a good idea to consider what data is already being measured as a part of the current data flow of the project since measurements will already be integrated into the project work.
- When should it be measured? It is important to define clearly when the measurement should be made. Without a clear process for the measurements, the data collection will in most cases not be feasible – especially in the long run. Since measurements can be costly, make sure that the frequency of measurements is no higher than necessary.
- How should it be measured? In order to ensure reliability and practicality of the measurements, it is necessary to define it clearly. The method is entirely dependent on the type of data that is being measured. In general, automatization of the data measurements is preferred but not always feasible.
- Who will perform the measurement? If ownership of the measurement is not established, it will not be performed. People working on projects are busy and simply will not perform the measurements unless it is required. Therefore, it is necessary to clearly define who will perform the measurements.
- How will the measurements be stored and prepared? Having performed the measurements, they need to be stored in an adept fashion. It is very difficult to circumvent the fact that they need to be stored digitally since the dashboards are digital. Furthermore, the measured data often requires some preparation before it can be fed to the dashboards. It is recommended that the project manager considers consulting an expert within the area of data engineering and storage as it can be highly beneficial.
- Answering these questions adequately provides a strong foundation for effective data collection, preparation, and quality. Nonetheless, this is often a highly complex step that if not done properly, leaves the rest of the implementation completely futile. Therefore, it is recommended that the project manager considers consulting an expert within the area of IT, data engineering, and data storage in order to alleviate some of the technical aspects of this step.
- 1. Define metrics and/or KPIs
The Pitfalls of Project Dashboards
Here I will explain the main pitfalls of adopting project dashboards:
- Garbage in – garbage out
- Lack of support
- Lack of alignment
- Maintaining dashboard relevancy
Limitations
Here I will explain some of the limitations of adopting Project Dashboards:
- Requires IT skills
- Data must be digital
- Requires maturity
- "Merely" highlights issues
