Strategic Planning using SWOT analysis
From apppm
Abstract: - The article is all about strategic planning within the organization by using SWOT analysis. SWOT analysis is the method or process which helps to identify strengths, weaknesses, opportunities & threats helps in evaluating and in growing the organization, person, plan or project. This study shows the position of SWOT analysis process in strategic planning and examined the components of the SWOT analysis with its advantages & disadvantages. This study also includes SWOT analysis of an international electronic or computer hardware & printer brand.
Keywords: - SWOT analysis, strategic planning
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